Lipman moves into 21st Century with web, social media

 One of Immokalee's oldest and most venerable vegetable growers is clearing making a bold move into the 21st Century of Internet communications. 

Lipman, known for decades as 6Ls Farms, continues its rebranding effort by launching a consumer website and social media outreach. 

LipmanKitchens.com was launched earlier this month and includes recipes and a whole range of information about Florida produce in general and Lipman produce specifically. 

“We think it’s important to understand our consumers and what’s important to them,” Lipman spokeswoman Jessica Kerstein told The Packer, an industry news organizations.

“There’s a need among consumers to know where their food is coming from,” she said. 

The company also established a presence on Facebook, Twitter, Pinterest and YouTube - some of the most popular social media platforms.